Pantone colours refer to the Pantone Matching System (PMS), a colour matching system used by the printing industry. This helps make sure that colours turn out the same from system to system, and print run to print run. Pantone colours are also used when the CMYK colour breakdown can’t achieve that perfect colour that you require.
It is more costly to print with a pantone colour, compared to CMYK on a press/litho or printing digitally.
Use this helpful colour finder to find your perfect pantone colour.